The Women Buying Power: She decides 80% concentrates on how companies and organisations can improve their business and profitability by learning more about the world’s fastest growing customer group: women.
The speakers will explore the topic from many perspectives: Product innovation, Marketing, Sales & service and Research – giving a holistic approach on how to reach the women buying power.
The “Women Buying Power: She decides 80%” conference will provide answers to these questions:
- What products does she prefer? AND can companies deliver them?
- Why does she think marketers don’t understand her? AND can this be changed?
- In what kind of shop does she buy the most? AND do sales staff know about how to connect to her?
- What does research tell us about gender differences between sexes in decision making processes
- and purchasing behaviours?
- AND how can companies and organisations turn this knowledge into their advantage?
Take a look to the program
Early bird rates until 15 November 2013
In addition, you can take advantage of Speed counseling: few keen participants will have the chance to speed date with the speakers. During one hour, they will get to meet six of the speakers one at the time, and briefly present their companies specific questions to them. In return they will get feedback and down-to-earth advice from the expert speakers.
Limited availability, here are only 12 slots, so make sure you sign up early.